GrowingTogether
GrowingBuilding resilience into farming systems
Groundshift helps farmers build resilient, profitable farm systems that work with nature.
Local experience.
Global insight.
Practically applied
.
Our focus
Our work focuses on understanding the whole system and helping farmers make informed decisions that suit their land, climate, and goals.
Supporting farmers and industry with:
Whole-farm system thinking
Looking at soils, stock, inputs, water, and economics together to understand how the farm functions as a complete system.
Soil health and biological function
Building active, resilient soils that support production, cycle nutrients, and increase water holding capacity.
Lower-input, efficient farming pathways
Reducing reliance on high inputs while maintaining performance and financial viability.
Practical transition planning
Turning ideas into achievable steps that fit the farm, the people managing it, and the season.
Long-term farm resilience
Supporting systems that can handle environmental, regulatory, and economic pressure over time.
How we work
Practical thinking for long-term change
Our approach is deliberately simple and grounded in the realities of farming in Aotearoa. Working in a manner the land and farmer can sustain whilst remaining profitable.
#1
Assessment
Our Whole Farm Assessment provides a system-wide understanding of your farm by analysing soils, agronomy, finances, and goals together. We identify key opportunities and constraints, then deliver practical, prioritised recommendations to improve health, reduce inputs, and build consistent profitability.
#2
Advisory
Our specialist advisory service turns strategy into action through an ongoing technical partnership. Beginning with a Whole Farm Assessment, we provide on-farm support, education, and regular troubleshooting to guide long-term transitions. Independent, data-led advice and collaborative learning ensure your move to a biology-led, low-input system is supported and sustained.
#3
Education
Our education offering provides an independent pathway to biological agriculture, combining workshops, online learning, and farmer-to-farmer collaboration. Designed to bridge theory and practice, our programs build the skills and confidence needed to develop resilient, low-input farming systems at any stage.
Curious
about what your land is telling you?
Meet the team
Groundshift was formed in 2025 by a small group of agricultural leaders who share a belief that farmers deserve independent, practical support to navigate environmental and system change without ideology or pressure.
Our work connects people, food, and ecosystems to support greater health, abundance, and resilience across New Zealand.
Conan
Moynihan
CEO – Groundshift
Conan is an agribusiness coach previously of Force of Nature Consulting. He grew up on a sheep and beef farm in Cave, South Canterbury, and has a passion for business, people development and shifting NZ agriculture toward a more nature-aligned system. A Kellogg Scholar and CREATE fellow, he also hosts a podcast!
Founder, Force of Nature Consulting & Podcast
Speaker, Underground Festival
Sam
Lang
CPO – Groundshift
Sam is an established agroecological coach with a passion for agroforestry, research and optimising farmer potential. Having been a farmer, a Nuffield Scholar, a CREATE Fellow and being a co-founder of Quorum Sense, Sam is a stand-out in his field.
Nuffield New Zealand Scholar
Knowledge Hub Curator, Quorum Sense
Chanelle
O'Sullivan
CMO – Groundshift
Chanelle is a professional generalist - establishing large rural community groups, continually learning, hands-on farming and working in the space of marketing and communications. Chanelle is a Kellogg Scholar, has studied Holistic Management via the Savory Institute, founded a few small businesses and is co-pilot of the Underground Festival.
Quorum Sense practitioner
Experience across community-led land initiatives
Conan
Moynihan
CEO – Groundshift
Conan is an agribusiness coach previously of Force of Nature Consulting. He grew up on a sheep and beef farm in Cave, South Canterbury, and has a passion for business, people development and shifting NZ agriculture toward a more nature-aligned system. A Kellogg Scholar and CREATE fellow, he also hosts a podcast!
Founder, Force of Nature Consulting & Podcast
Speaker, Underground Festival
Sam
Lang
CPO – Groundshift
Sam is an established agroecological coach with a passion for agroforestry, research and optimising farmer potential. Having been a farmer, a Nuffield Scholar, a CREATE Fellow and being a co-founder of Quorum Sense, Sam is a stand-out in his field.
Nuffield New Zealand Scholar
Knowledge Hub Curator, Quorum Sense
Chanelle
O'Sullivan
CMO – Groundshift
Chanelle is a professional generalist - establishing large rural community groups, continually learning, hands-on farming and working in the space of marketing and communications. Chanelle is a Kellogg Scholar, has studied Holistic Management via the Savory Institute, founded a few small businesses and is co-pilot of the Underground Festival.
Quorum Sense practitioner
Experience across community-led land initiatives
Frequently
asked
questions
Groundshift provides independent, practical support to help farmers build resilient, profitable farm systems that work with nature. We focus on whole-farm system thinking, soil health, and long-term transition planning.
Groundshift is for farmers and agricultural professionals across New Zealand who want to transition toward more sustainable, nature-aligned farming systems without ideology or pressure.
We take a whole-system approach, looking at soils, stock, inputs, water, and economics together. Our team combines local farming experience with global insights and practical application.
We work with farmers across New Zealand, with a focus on supporting greater health, abundance, and resilience in farming communities throughout the country.
Get in touch through our contact form or email us at hello@Groundshift.ag. We'll arrange an initial conversation to understand your farm, your goals, and how we can help.
Yes, we offer education programmes and group advisory sessions alongside individual farm assessments and transition planning.
Our assessment looks at your whole farm system — soils, biology, inputs, water, economics — to understand how everything functions together and identify opportunities for improvement.
Ready to start growing together?
